The success of any revenue management practices to maximise revenue and optimise profitability requires the synergy and understanding of its entire crew members. While strategies and goals are defined, the implementation and execution are carried out by the team, hence everyone must understand and embrace a revenue culture. This training programme will take your business practices and vision to the next level using a holistic revenue management approach. Learn how to identify opportunities to optimise revenue and profit generation within and beyond your boundaries. The success of a restaurant and catering business is not confined to just offering good food but experience and more such as shifting demand, capacity management and online strategies. Discover how practical and effective restaurant and catering revenue management can be and learn to measure performance results for continuous growth in revenue and GOP. Measuring success and progress is not about covers and revenue but utilisation and bottom line. During the training workshop, discover hidden demand and new opportunities beyond your current practices that can lead to optimal financial results and higher returns on investment.

This 2-day corporate in-house program is specifically designed for hospitality professionals aiming to elevate their revenue optimization strategies. In an industry where fluctuating demand, seasonal trends, and competitive pricing are critical to success, this program equips participants with the tools and insights needed to maximize revenue and profitability.  The success of revenue management is measured by key performance indicators such as market share, optimized revenue, and growth in Gross Operating Profit (GOP). Achieving these goals requires seamless collaboration between revenue managers, hotel leadership, and sales teams. Together, they must sell the right product to the right customer, at the right price, through the right channels, and at the right time. Additionally, the 80/20 principle, where 80% of revenue often comes from 20% of accounts, highlights the importance of selling smarter and with greater efficiency to achieve optimal revenue performance. However, challenges often arise when sales teams lack visibility into the broader revenue strategy or fail to understand the rationale behind pricing decisions. This disconnect can lead to misaligned efforts and missed opportunities. To bridge these gaps, this program emphasizes the consolidation of revenue management and sales efforts. Participants will learn how to use data and analytics to predict customer behavior, optimize pricing, and maximize product utilization, ensuring that every decision contributes to the property’s financial goals. Frontline sales teams and account managers also play a pivotal role in capturing the right business and understanding the value of each prospect. They must be equipped to follow pricing guidelines set by the Revenue Team while also knowing how to negotiate beyond rates by leveraging features and benefits. This program will enhance participants’ skills in sales negotiation, objection handling, and determining "walk-away rates," ensuring they can secure profitable deals without compromising revenue opportunities. During the workshop, participants will evaluate their current organizational structure, systems, and processes to identify areas for improvement in both short-term and long-term revenue optimization. The program will also uncover hidden demand and new opportunities that go beyond existing practices, paving the way for optimal financial results and higher returns on investment. Each workshop is tailored to the specific objectives and resources of the participants, ensuring immediate and actionable outcomes. Who should attend: General and Hotel Managers, Revenue Managers, E-Commerce Manager, Reservations, Sales & Marketing, Catering & Convention, Rooms Division Managers, Front Office Manager, Financial Controllers, Owners and Stakeholders.

The success of Revenue Management practices to capture demand, maximize revenue and optimize profitability requires an entire team effort. While the revenue manager is the key driver, support, feedback and implementation and execution are carried out by key leaders like general managers, sales & marketing and operations. Everyone must understand and embrace a revenue culture. In this training workshop, learn how revenue management can be so effective and practical. When put into daily practice, it can easily grow incremental revenue and yield higher profitability. At the same time constantly build and develop a revenue-centric culture that is cascaded down to all levels of staff. Participants will gain in-depth knowledge of the fundamentals of revenue management and understand what it takes to make effective strategic decisions and how to execute them effectively. During the training workshop, discover if your present organizational structure, systems, flow and processes have what it takes to optimize revenue, short-term and long-term. At the same time, discover hidden demand and new opportunities that go beyond your current practices that can lead to optimal financial results and higher returns on investments. Each training workshop is always further tailored to your specific objectives, organizational structure, existing systems and available resources at hand so that immediate results can be achieved. WHO SHOULD ATTEND TEAMWORK is the key to the success of any revenue management initiative. The success of Revenue Management practices to identify and capture demand, maximize revenue and optimize profitability requires an entire team effort. A revenue cycle involves three key departments, Sales & Marketing, Revenue Management and Operations with the General Manager as the captain of the ship. Here are the positions that could benefit immensely from this program:  General and Hotel Managers Revenue Managers E-Commerce Manager Reservations Sales & Marketing Catering & Convention Rooms Division Managers Front Office Manager Food & Beverage Managers Financial Controllers Owners and Stakeholders Upcoming Intake Date: 8 & 9 October 2024 - 100% Online - HRDF Claimable - Hit Get Proposal and save your seat(s) today!

Selling the Right Product to the Right Customer at the Right Price with the Right Length of Stay Using the Right Channels.  In doing so, discover revenue management has evolved with the emergence of digital marketing internet savvy market to identify and capture market share to ultimately yield higher revenue and profit growth.    The success of Revenue Management practices to capture demand, maximize revenue and optimize profitability requires an entire team effort and staying relevant to current and future market conditions. The revenue manager is it has key drivers, support, and feedback and the implementation and execution are carried out by key leaders like general managers, sales & marketing and operations.  It is crucial everyone understands and embraces a revenue culture. In this training workshop, learn how revenue management can be so effective and practical and how it has evolved with digital marketing and today’s internet-savvy travelers.  When put into daily practice, it can easily grow incremental revenue and yield higher profitability.  At the same time constantly build and develop a revenue-centric culture that is cascaded down to all levels of staff. Participants will gain in-depth knowledge of the fundamentals of revenue management, and understand what it takes to make effective strategic decisions, and how to execute them effectively.    During the training workshop, discover if your present organizational structure, systems, flow and processes have what it takes to optimize revenue, short-term and long-term. At the same time, discover hidden demand and new opportunities that go beyond your current practices that can lead to optimal financial results and higher returns on investments.  Each training workshop is always further tailored to your specific objectives, in structure, existing systems and available resources at hand so that immediate results can be achieved. WHO SHOULD ATTEND TEAMWORK is the key to the success of any revenue management initiative. The success of Revenue Management practices to identify and capture demand, maximize revenue and optimize profitability requires an entire team effort. A revenue cycle involves three key departments, Sales & Marketing, Revenue Management and Operations with the General Manager as the captain of the ship. Here are the positions that could benefit immensely from this program:  General and Hotel Managers Revenue Managers E-Commerce Manager Reservations Sales & Marketing Catering & Convention Rooms Division Managers Front Office Manager Food & Beverage Managers Financial Controllers Owners and Stakeholders Helping you OPTIMISE and GAIN Incremental Revenue! 

The success of revenue management practices to maximise revenue and optimise profitability requires the synergy and understanding of the entire crew members. While strategies and goals are defined, the implementation and execution are carried out by the team, hence everyone must understand and embrace a revenue culture. This training programme is designed to take your business practices and culture to the next level using a holistic approach to revenue management. Learn how to identify opportunities to optimise revenue and profit generation within and beyond your boundaries. The catering and restaurant business is more than just offering good food but experience. Discover how practical and effective the principles of revenue management can be and learn to measure performance results for constant growth. Participants will gain in-depth knowledge of the fundamentals of catering and restaurant revenue management that will result in a positive impact on their gross operating profit results. During the training workshop, discover hidden demand and new opportunities beyond your current practices that can lead to optimal financial results and higher returns on investment. Each training workshop is further tailored to your specific objectives, organisational structure, existing systems and resources at hand so that it can be put into immediate practice and achieve the desired results.  

The success of Revenue Management practices to capture demand, maximize revenue and optimize profitability requires an entire team effort. While the revenue manager is the key driver, support, feedback and implementation and execution are carried out by key leaders like general managers, sales & marketing and operations. Everyone must understand and embrace a revenue culture. Learn to revenue manage and price your function space and events based on demand, logistics, event set-up, food service, and beverage setup to optimize profitability. Track performances using metrics that measure revenue results and not just sales conversion. Understand and be what it takes to be the 'chosen' one in a selection process by an event organizer and align your sales process for seamless communications and undisputed service delivery. At the same time, sharpen your team's knowledge and skills on how to handle inquiries, overcome objections, negotiate, identify cross-sell and/or up-sell opportunities, etc. Effectively manage your database and segment your catering markets for successful marketing campaigns, strategies and returns. During the training workshop, discover if your present organizational structure, systems, flow and processes have what it takes to optimize revenue, short-term and long-term and grow not only your catering & convention revenue but profit margin. Also, discover hidden demand and new opportunities along the way that can lead to optimal financial results and higher returns on investments. Each training workshop is always further tailored to your specific objectives, organizational structure, existing systems and available resources at hand so that immediate results can be achieved. WHO SHOULD ATTEND TEAMWORK is the key to the success of any revenue management initiative. The success of Revenue Management practices to identify and capture demand, maximize revenue and optimize profitability requires an entire team effort. A revenue cycle involves three key departments, Sales & Marketing, Revenue Management and Operations with the General Manager as the captain of the ship. Here are the positions that could benefit immensely from this program:  General and Hotel Managers Revenue Managers E-Commerce Manager Reservations Sales & Marketing Catering & Convention Rooms Division Managers Front Office Manager Food & Beverage Managers Financial Controllers Owners and Stakeholders Helping you OPTIMISE and GAIN Incremental Revenue! 

The success of Revenue Management practices to capture demand, maximize revenue and optimize profitability requires an entire team effort. While the revenue manager is the key driver, support, feedback and implementation and execution are carried out by key leaders like general managers, sales & marketing and operations. Everyone must understand and embrace a revenue culture. This training program is designed to take your revenue management practices and culture beyond guest rooms to the next level which is Total Hotel Revenue Management. A holistic approach to revenue management is used to identify revenue-generating opportunities and optimize revenue and profit generation from all revenue streams, mainly restaurants & bars, catering & convention and spas. Learn to strategize using the simple principle of revenue management and how to measure your revenue performance results effectively and logically. Participants will gain in-depth knowledge of the fundamentals of revenue management and understand what it takes to make effective strategic decisions and how to execute them effectively. During the training workshop, discover if your present organizational structure, systems, flow and processes have what it takes to optimize revenue, short-term and long-term in all your revenue stream departments. At the same time, discover hidden demand and new opportunities that go beyond your current practices that can lead to optimal financial results and higher returns on investment. Each training workshop is always further tailored to your specific objectives, organizational structure, existing systems and available resources at hand so that immediate results can be achieved. WHO SHOULD ATTEND TEAMWORK is the key to the success of any revenue management initiative. The success of Revenue Management practices to identify and capture demand, maximize revenue and optimize profitability requires an entire team effort. A revenue cycle involves three key departments, Sales & Marketing, Revenue Management and Operations with the General Manager as the captain of the ship. Here are the positions that could benefit immensely from this program:  General and Hotel Managers Revenue Managers E-Commerce Manager Reservations Sales & Marketing Catering & Convention Rooms Division Managers Front Office Manager Food & Beverage Managers Financial Controllers Owners and Stakeholders Helping you OPTIMISE and GAIN Incremental Revenue! 

Today’s hospitality revenue strategies are mostly driven by the use of the Internet and technology. In this workshop, learn to exploit the convergence of revenue management and digital marketing in an internet-savvy market. During the first part of the course, explore and evaluate if your current organizational structure, systems, and processes have what it takes to optimize revenue, short-term and long-term. In the second part, discover how the principles of revenue management when applied to the configuration of your electronic distribution and digital marketing campaigns can lead to higher online sales conversions and return on investments. Realize how reputation management and social media have become part of today’s revenue management tools and resources to maximize revenue and gain higher profit margins Learn how revenue management can play an intricate part in the travel cycle of today’s traveller towards gaining incremental revenue. WHO SHOULD ATTEND TEAMWORK is the key to the success of any revenue management initiative. The success of Revenue Management practices to identify and capture demand, maximize revenue and optimize profitability requires an entire team effort. A revenue cycle involves three key departments, Sales & Marketing, Revenue Management and Operations with the General Manager as the captain of the ship. Here are the positions that could benefit immensely from this program:  General and Hotel Managers Revenue Managers E-Commerce Manager Reservations Sales & Marketing Catering & Convention Rooms Division Managers Front Office Manager Food & Beverage Managers Financial Controllers Owners and Stakeholders Helping you OPTIMISE and GAIN Incremental Revenue!