Dr Craig J Selby

Crisis Communication Specialist

Introduction

Craig is both an academic and entrepreneur. 

Craig commenced his career teaching at University level, helping students to strengthen their communications and study skills during their undergraduate and postgraduate experience. He moved into private sector educational leadership, where he quickly climbed the management ladder to lead several institutes. Craig then formed his own consultancy and was engaged as a trouble-shooter by multiple private education providers. This motivated him to branch out and work with other industries - focusing on crisis, change and development as a core theme in business continuity. In 2009, Craig co-founded Orchan Consulting | Asia with the mission to orchestrate change for clients. 

After a decade supporting corporate clients, he returned to his career roots and co-founded The Third Degree in 2019, an edutech-powered consultancy for research students, designed to build capabilities in research methodology and research communications for research students. He actively contributes to the teaching programmes of several universities regionally, both in Research Methodology and in Crisis Communications.

His corporate achievements encompass a multitude of global clients across varying industries, ranging from property to retail to automotive to healthcare to FMCG and more. He has conducted and designed customised courses for corporate clients in the field of property, retail, financial services, hospitality, manufacturing, education and service sectors. 

Craig’s particular areas of interest include but are not limited to issues and crisis management, public relations strategy, as well as social media ethics and policy. He is also passionate about research education and enhancing the use and adaptability of qualitative research in business contexts.  He is currently completing his most recent book, "Think Crisis", under contract to Penguin Random House for publication in 2023. His post-graduate qualifications cover the fields of Economics, Globalisation, Economic Development, as well as Tertiary Teaching & Management. 

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