Social Media Crisis Communication & Management
"You need to be prepared for today's media culture, in which a tweet can become newsworthy, and a news interview can become tweet-worthy" (Brad Phillips). Digital and social media platforms are an easy way for your brand and customers to interact in real life, but it is also a double-edged sword in a crisis. With just a single click, information (whether true or not) can spread like wildfire, making it incredibly difficult to control. From monitoring, diverting, avoiding, to preparing for, and finally surviving an online crisis, you will need to have specific frameworks set in place. This way, you maximize your preparation to allow you the opportunity to minimize damage to your brand reputation and get your business back into the swing of things as soon as possible. This hands-on workshop is filled with proactive and reflective exercises, best practice tips, and simulation activities to orient you toward being well-planned for potential crises, along with a strong grasp of how to navigate your way through a crisis that plays out online.