Real Estate Property Management Certificate

Introduction

Genashtim is proud to offer Real Estate Property Management Certificate for executives in collaboration with eCornell, Cornell University’s online learning platform. 

All eCornell programs are online training.

This program provides you with the knowledge and skills you need to fully understand the integral components of the real estate business. By exploring a potential asset from the perspective of the owner as well as the property manager, you will acquire a robust skill set pertaining to the development process, project planning, and project implementation. You will begin by looking at the distinctions among different types of property maintenance issues and how to best address them in order to reduce expenses and environmental impact. Next, you will examine the role of the asset manager along with best practices for developing an asset management strategy based on the type of asset and the owner’s objectives. Using market analysis, you will acquire the skills to determine a leasing strategy to optimize revenue. The coursework will equip you with the tools you need to address property management issues including labor, code, financial management, and renovations, as well as the opportunity to explore some of the common issues and solutions associated with building systems. At the conclusion of the program, you will determine a comprehensive sustainability strategy for a property and identify the necessary steps to align it with day-to-day operations.

Organization

Outcome

Key Course Takeaways:

- Examine the role of a real estate asset manager, including the management approach and how to plan the phases of a project
- Analyze a property to identify issues, differentiate among types of maintenance activities, and determine best practices for each
- Build a strategic asset management plan using market analyses, financial analyses, and value-enhancement strategies
- Develop a robust tool kit of management skills to deal with property management issues
- Evaluate your market and position your real estate asset within current lease trends and term expectations to optimize your occupancy and lease rates
- Improve building functionality and performance by directing and monitoring building engineering systems to optimize environmental and financial outcomes
- Explore decision making around outsourcing, joint maintenance, and leasing strategies

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No Topic Topic Description
1 Leading Successful Property Management Operations

Investing in proper management of a real estate asset is investing in future profitability. Excellent maintenance and tenant management can increase property values by lowering operational costs, increasing cash flow, and generating higher rents and occupancies. In this course, you will learn leadership traits and strategies for effective facilities management, best practices in critical areas like waste removal and reducing environmental impact, and how to manage overlapping maintenance activities and make outsourcing decisions. If leasing building space is critical to your operation, this course also will prepare you to analyze your property and the market to make sound leasing decisions.

2 Optimizing Asset Management Strategies

As a real estate asset manager, you are steward of an owner's property, responsible for managing it to help achieve the owner's goals and increase its value. To guide you in this challenging role, you need a comprehensive road map for decision making: the Asset Management Strategic Plan. This course focuses on teaching you how to build this strategic plan and on developing your understanding of the asset manager role, its activities, and different management approaches. Beyond best practices and expert insights, this course also provides you with ample opportunities to practice new skills and an applied toolkit for real-world real estate asset management.

3 Real Estate Leases

Within the commercial real estate industry, it is vital to develop a deep understanding of an asset's condition as well as the market in which it competes. There are several strategies for optimizing your occupancy and lease rates through an evaluation of the competitive landscape. This critical look at your market environment will enable you to best position your real estate assets in terms of lease structures, leasing trends, term expectations, and much more.

This course has been designed to simulate the way in which asset managers, along with those working in leasing departments, gather information and develop a leasing strategy. You will create a leasing strategy to convey the pertinent data about an asset and the market landscape to a particular audience. This course will train your eye to scan a property for key indicators of physical and financial health. Using a variety of downloadable tools, you will determine how to gather data for analysis that will provide insight and inform decision making for every step of the cycle of tenancy.

4 Facilities Management

In commercial real estate, managing the upkeep of the physical asset is critical for multiple reasons, including occupant safety, meeting legal occupancy requirements, functionality of systems, efficiencies of systems, productivity of occupants, maintaining asset value, and more. Successfully optimizing the functionality of a building requires a strategic approach to maintenance activities and equipment selection, as well as continually seeking new technologies, devices, and practices to improve building performance and reduce departmental expenses. In this course, you will access important building management strategies and best practices, professional expert interviews, and exercises that bring various strategies to light.

This course has been designed to simulate the way in which asset managers, building managers, and other stakeholders gather, analyze, and use various forms of building maintenance information to make decisions. Throughout this course, you will develop a robust tool kit of skills and resources to deal with property management issues including labor, code, financial management, and renovations. As you build your knowledge and skills in facilities management, you will be able to offer valuable recommendations and ask pertinent questions that will improve any asset's physical functionality and enhance the business's financial performance.

5 Building Systems, Engineering, and Equipment Management

Buildings rely on a variety of systems interacting to successfully support occupant safety and comfort. In managing an asset, it is important to have an understanding of all mechanical systems along with the ways in which they depend on one another. This knowledge becomes pivotal when ensuring code compliance, troubleshooting systems issues, or planning for improvements. In this course, you will explore the common issues, consequences, and solutions for the maintenance of building systems, including the building envelope (facade, windows, and doors), water, electricity, lighting, and heating/ ventilating/air conditioning (HVAC) systems. Once you have a handle on how these systems work, you will be able to identify areas for improved efficiency, which will, in turn, reduce cost and environmental impact. You will find that improved efficiency relies heavily on the monitoring techniques and preventative maintenance schedules explored in this course.

6 Sustainability in Building Design and Operation

Large buildings are some of the leading consumers of resources such as raw materials, electricity, and water. They also generate an incredible amount of waste. Customers and potential lessees now expect asset management to be transparent in their deployment of sustainable practices. On the flip side of this expectation, it has never been easier to make, measure, and communicate improvement in the area of sustainable operation. In this course, you will discover the importance of depth, clarity, and transparency when developing a sustainability strategy. You will then determine how to align your everyday efficiency goals with your overall sustainability strategy through environmental policies and practices, as well as the products you choose.

Taking it a step further, you will investigate the popular “green” certification standards and the options available for new development projects and existing buildings. You will make on-site observations of a LEED-certified building and explore the criteria making the LEED and Green Globes programs the international benchmarks for green building design and operation.

Beyond building design, there are valuable opportunities to empower and encourage your employees and/or residents to adopt sustainable practices by establishing a “green team” within your building or company. This team usually includes individuals passionate about sustainability and preserving the environment, so they will often be happy to help ensure your sustainability goals are met, in turn having a positive effect on waste reduction and, thus, your bottom line.

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