No |
Topic |
Topic Description |
1 |
Performance Measurement |
- Internal Measures: Revenue, Occupancy %, Average Daily Rate, RevPAR, Contribution Margin, Identical Net Revenue, Marginal Revenue Consideration, GOPPAR, Other Measures
- External Measures: Competitive Set, Market Share
|
2 |
Tactical Revenue Management |
- Forecasting: Forecasting Demand, Forecasting Room Availability
- Tactical Rate Management: Rate Structure, Tactical Discounting, Dynamic Pricing
- Stay (Duration) Control: Minimum Stay Requirement, Stay Through, Close to Arrival
- Capacity Management: Overbooking
- Displacement Analysis
|
3 |
Strategic Revenue Management |
- Demand Generation
- Marketing Strategies: Marketing Segmentation, Market Targeting, Market Positioning, Market Mix Management ‘
- Strategic Pricing: Competing on Price, Rate Parity
- Revenue Streams Management
- Strategic Packaging
- Distribution Channel Management: Voice, GDS, Internet
|
4 |
E-Commerce & Distribution Channel Management |
- Type of distribution channel
- Definition of e-commerce & site category
- Distribution channel management
|
5 |
Food & Beverage Revenue Management |
- Menu Pricing Methods: Product Cost Percentage, Product Cost Plus, Contribution Margin
- Differential Pricing
- Factors Affecting Value Perceptions
- Revenue Generating Efficiency
- Who Should Attend
- Front Office Manager, Revenue Manager, Sales and Marketing Manager, Operation Manager
|