Hospitality Sales & Marketing Program

Hospitality Sales & Marketing Program

Introduction

In today’s dynamic and rapidly evolving hospitality landscape, the ability to master sales and marketing is essential for staying ahead of the competition. The intersection of these two critical disciplines is where the true potential for transforming guest experiences into lasting loyalty and revenue growth lies.

Welcome to our cutting-edge corporate training program, led by an experienced hotelier. Designed to equip you with the latest strategies, tools, and techniques, this program offers a comprehensive, hands-on experience in mastering hospitality sales and marketing. Whether your goal is to refine your approach, enhance your team's capabilities, or maximize ROI, continuous learning and adaptability are crucial. By staying ahead of trends and effectively integrating sales and marketing efforts, you'll be well-positioned to drive growth, build brand loyalty, and ensure your business’s long-term success. Invest in your team's development today and watch your business thrive in the marketplace of tomorrow.

Outcome

By the end of this program, participants will be able to:

- Understand the core principles and definitions of sales and marketing within the hospitality industry
- Identify and implement effective sales strategies tailored to different market segments
- Analyze and optimize the sales cycle processes for better conversion rates
- Develop integrated marketing strategies that align with sales objectives
- Leverage digital and social media marketing to enhance brand presence and customer engagement
- Understand the symbiotic relationship between sales and marketing and how to manage it effectively
- Apply the latest trends in branding to create a distinct market identity
- Utilize data-driven decision-making to refine and improve sales and marketing efforts

Select to design your own content and request for a customized quotation

No	Topic	Topic Description
1	The Foundations of Sales & Marketing in Hospitality	Explore the fundamental definitions and roles of sales and marketing in the hospitality industry. Understand how these functions interrelate and drive business success.
2	Segmentation and Targeting: Finding Your Ideal Audience	Learn how to identify and segment your market, focusing on strategies to target and convert the right customers. Understand the importance of demographic, psychographic, and behavioral data in crafting effective marketing messages.
3	Sales Strategies That Drive Results	Dive into proven sales techniques and strategies that resonate within the hospitality sector. From consultative selling to relationship building, discover methods to close deals and increase revenue.
4	The Sales Cycle Unveiled	Break down the sales cycle into its core components. Learn how to manage and optimize each stage, from lead generation to closing, to maximize efficiency and success rates.
5	Creating a Unified Sales and Marketing Strategy	Explore the importance of aligning sales and marketing efforts. Learn how to create a cohesive strategy that ensures both teams are working towards the same goals, with a focus on integrated campaigns.
6	Branding in Hospitality: Building a Legacy	Understand the critical role branding plays in the hospitality industry. Learn how to create and maintain a brand that not only attracts but retains customers, ensuring long-term loyalty.
7	Digital Marketing Mastery: Tools and Tactics	Delve into the latest digital marketing trends, from SEO and SEM to email marketing and online advertising. Learn how to harness these tools to reach and engage your target audience effectively.
8	Harnessing the Power of Social Media	Explore the role of social media in today’s hospitality marketing landscape. Learn how to create compelling content, engage with your audience, and turn followers into loyal customers.
9	Data-Driven Decision Making in Sales & Marketing	Discover how to use data analytics to inform and refine your sales and marketing strategies. Learn how to interpret key metrics, forecast trends, and make evidence-based decisions that drive growth.
10	Current Trends in Hospitality Marketing	Stay ahead of the curve by exploring the latest trends and innovations in hospitality marketing. From personalized guest experiences to AI-driven campaigns, learn what’s shaping the future of the industry.
11	The Art of Customer Relationship Management (CRM)	Understand the importance of CRM in building and maintaining relationships with your customers. Learn how to utilize CRM systems to track interactions, manage customer data, and personalize the guest experience.
12	Strategic Planning for Long-Term Success	Gain insights into how to develop long-term sales and marketing plans that align with your business objectives. Learn about setting realistic goals, monitoring progress, and adapting to changes in the market.

Expert

Mohamad Halim Merican CHA

Halim graduated from the Hotel Management School Les Roches in Switzerland specializing in Hotel Management and Food & Beverage Management. He has over 38 years of Hospitality experiences, specializing in Rooms, F&B, Culinary, Sales & Marketing, Revenue Management divisions and general management. Over the last 29 years, he has held senior management position which included corporate and group senior management roles. His vast knowledge and experience come from his experience with international hotel brands such as Hilton, Hyatt, Pan Pacific, Shangri-La, and Wyndham Hotels & Resorts. From those experiences, Halim has developed local talents and brands such as Mutiara Hotels & Resorts, Impiana Hotels & Resorts and Seri Pacific. He has contributed to the hospitality industry as a former Board member of the Malaysian Association of Hotels Owners (MAHO) and Malaysian Association of Hotels (MAH) and was the Acting President in 2020 - 2021, he was also the Academic Advisor for MAHTEC, the training centre of the association. He is a Certified Hotel Administrator (CHA) which is a certification by the American Hotel and Lodging Education Institute (AHLEI) and is the designated facilitator and proctor for both CHA and CHRM certification in Malaysia. He is passionate about developing talents and spends lots of time in training and is a certified trainer with HRDC. He is currently the Adjunct Professor of UNITAR International University for the Hospitality Faculty. He runs his own Hospitality Services company and is the CEO. Currently he is also involved with the FMCG industry and is an Independent & Non-Executive Director of Yeo Hiap Seng Limited (Singapore) and Sunshine Bread Sdn Bhd which is a company under the Auric Pacific Group (Singapore).