Strategic Planning & Management

Introduction

Do you think OPERATIONALLY or STRATEGICALLY? In today's fast changing business environment, leaders will need a broad perspective, vision, and awareness of the trends and developments shaping their work and businesses. Many leaders are so preoccupied with day to day tactics and thinking only in operational terms that they fail to prepare for the long-term in order to position their company for future success.

Organization

Outcome

At the end of this program, participants will be able to:

- Define what is Strategy and the importance of thinking STRATEGICALLY as responsible Managers
- Define what is Competitive Advantage and its importance to the company
- Formulate Vision and Mission Statements
- Formulate Customer Value Proposition and establish a clear service strategy
- Set clear, measurable, and specific Objectives so everyone understands
- Establish a clear, shared direction
- Communicate that shared direction to their people clearly

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No Topic Topic Description
1 Introduction To Strategy
  • Strategic Planning What is "Strategy'?
  • What is ‘Strategic Planning’?
  • Where Are We Now? Why Do We Exist?
  • Where Do We Want to Go?
  • The Strategic Management Model
2 Direction, First!
  • What is a ‘Vision Statement’?
  • What is a ‘Mission Statement’?
  • Customer Value Proposition
3 Analysing The Environment
  • Analysing the EXTERNAL Environment
4 Analysing the INTERNAL Environment
  • Analysing the INTERNAL Environment
5 SWOT Analysis
  • SWOT Analysis

Expert

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