Certification in Hotel Industry Analytics (CHIA®)

Certification in Hotel Industry Analytics (CHIA®)

Introduction

Hotel analytics have become an increasingly important skill for such professionals as revenue managers, general managers, corporate staff and research professionals. The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification that recognizes the skill and knowledge that these professionals have and is offered in partnership with STR, the global source for benchmarking and forecasting data.

This globally-recognized professional credential validates your advanced knowledge in hotel industry analytics including foundational metrics, definitions, formulas and methodologies.

Who Should Attend

Property-level training director, training executive or department head at a hospitality company

Organization

MAH Training & Education Center

Outcome

At the end of this program, participants will be able to:

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No	Topic	Topic Description
1	Hotel Industry Analytical Foundations	- Lorem ipsum dolor sit amet, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. - Ut enim ad minim veniam, nisi ut aliquip ex ea commodo consequat. - Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. - Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia anim id est laborum.
2	Hotel Math Fundamentals, the metrics used by the Hotel Industry	- Lorem ipsum dolor sit amet, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. - Ut enim ad minim veniam, nisi ut aliquip ex ea commodo consequat. - Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. - Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia anim id est laborum.
3	Property Level Benchmarking (STAR Reports)	- Lorem ipsum dolor sit amet, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. - Ut enim ad minim veniam, nisi ut aliquip ex ea commodo consequat. - Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. - Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia anim id est laborum.
4	Hotel Industry Performance Report	- Lorem ipsum dolor sit amet, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. - Ut enim ad minim veniam, nisi ut aliquip ex ea commodo consequat. - Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. - Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia anim id est laborum.

Expert

Dr. Shantini Thuraiselvam, CHIA, CFPCERT TM

Shantini Thuraiselvam, CHIA, CFPCERT TM, is a Lecturer with Taylor’s University who obtained her Master degree in Finance from RMIT, Australia and a double bachelors degree in Accounting, Finance & Economics from Essex University, UK. She is currently in the final stages of obtaining her PhD in Business from Taylor’s University, Malaysia. She has over 20 years of work experience in the public and private sectors in Malaysia. Throughout her career, she has been involved in the hotel industry, banking sector and field of education. A self-confessed data analysis nerd, Shantini’s areas of interest and specialization also include financial planning, investment planning and retirement planning. She acquired her Certification in Hotel Industry Analytics (CHIA) in 2015 and became a qualified Authorised Instructor in 2019.