In this course, you will examine the different roles of accounting and finance and how each influences a business. You will analyze the financial documents used by accounting and finance in all businesses: the income statement and the balance sheet. Understanding the numbers on these documents will allow you to interpret financial information to inform decision making in numerous personal and professional capacities.

In this course, you will be introduced to a systematic way of thinking about marketing all products and services. You'll discover how to define your target market, how to focus on their needs and wants by providing the right kinds of value, and how to attract them (and retain them) as customers. A three-part course project to create a strategic marketing brief will give you practice in performing all of the valuable activities that enable you to discover, target, reach, acquire, and retain your customer base.

In this course, you will identify the three major strategies that your company can select as it competes in the marketplace, and you will examine the characteristics of companies that pursue each strategy. You will also identify the various activities involved in supporting your chosen strategy alongside the complexity of acquiring raw materials and converting them into products for the end customer. Additionally, you will conduct an analysis to help assess your company's strengths, weaknesses, opportunities, and threats. Finally, you will balance your planning against the often conflicting needs of a company's stakeholders, its shareholders, and the society in which it operates.

In this course, you will examine the various organizational methods that help support a chain of command. You will also analyze, describe, and specify a job position to help ensure that everyone knows how their role supports overall company goals. You will design an HR management process to recruit the right potential employees, identify the best candidates, welcome them to the organization, and support them as they work. You will describe the organizational culture of a company and determine its role in helping employees do their best work. Finally, you will describe the uses of power in organizations, as employees influence one another in pursuit of common goals. In the five-part project, you will develop an organizational brief that considers each step of organizing a firm so that you can better structure the inner workings of a company to support its goals.

In this course, you will explore several different strategies to help motivate and lead people. Initially, you will distinguish between factors that increase job satisfaction and factors that decrease job dissatisfaction, as research shows these are not always connected. You will also design strategies to influence motivation, effort, and job performance. You will identify the types of capital in a group or team and explain how this capital can help build and support high-performing teams. Finally, you will design conflict resolution strategies and employ negotiation tactics when conflict inevitably occurs in the workplace.

In this course, you will practice using the skills needed to succeed in changing global markets. Keeping up with change requires sharing good information with colleagues. This course will help you practice communicating formal and informal messages to various stakeholders in order to make sure that messages are clear and that misunderstanding is minimized. You will also create a personal networking strategy that helps focus your professional development. Additionally, you will explore the entrepreneurial process of ideation and describe the transformational power of disruptive technologies in industries, firms, and occupations. You will also select and categorize a business according to its stage of globalization and evaluate its strategy. Finally, you will examine various business actions according to different ethical frameworks.