Hotel Revenue Management (Rooms and F&B)

Introduction

This program focuses on several high-impact drivers to maximize revenue, availability control, pricing and distribution channel management, overbooking, and group management. This will enhance the impact of yield to the hotel revenue centers such as F&B, Banquet, and Rooms as well as the recreation facilities. This program will also explore the new marketing approach to managing revenue. 

Outcome

Upon completion of this training, participants will be able to:

- Understand the basic principle of Hotel Revenue Management
- Apply the basic formulas in deriving the right selling price and yield
- Understand the different market with different pricing strategies
- Explore new marketing approach
- Make the right strategic decision in Hotel Revenue Management application
- Managing the right rooms in maximizing the revenue
- Applying Revenue Management tools to F&B, Banquet and Rooms

Select to design your own content and request for a customized quotation

No Topic Topic Description
1 Module 1: Revenue Management an introduction
  • How do you increase room revenue?
  • What is Revenue Management?
  • Benefits of effective revenue management 
  • What conditions are needed to make revenue management valuable
2 MODULE 2: Who are Your CUSTOMERS
  • Determine the customers
  • The target market/ Market Segment
  • Revenue Management and Pricing willing to pay 
3 MODULE 3: Implement Restriction
  • Rate Restriction
  • Stay Restriction
  • CTA
  • Guaranteed
  • Inventory
  • Forecasts Low Demand
  • Forecasts High Demand
4 Module 4: The Transient Trends
  • The competition Analysis
  • Strategy & Tactics
5 Module 5: Restaurant Revenue Management
  • Restaurant Capacity
  • Demand Inventory
  • Time Variable Demand
  • REVPASH
6 Module 6: Managing Demand & Duration
  • Duration and arrival
  • Management
  • Menu Reengineering 
7 Module 7: Space Revenue Management
  • Arrival, duration, turnaround
  • Function management
  • Room Engineering

Expert

Image

Social Media Icons

Copyright © 2021 PROFESSIONALS ASIA CONSULTANCY 202103127752 (RA0071453-H) - All rights reserved.

Register Form

Cancel

Sign in to your account

Register Form

Cancel

Sign in to your account