Certified Digital Sales Professional

Certified Digital Sales Professional

Introduction

In an era where the digital landscape is transforming at breakneck speed, relying on outdated marketing strategies is no longer an option. The Certified Digital Sales Professional (CDSP) Program is a transformative five-day experience crafted to empower marketing professionals, social media managers, content creators, business owners, and entrepreneurs with the most advanced AI-driven tools and strategies available, today!.

This program is led by Ts. Sasitharan, a globally recognized subject matter expert with years of hands-on experience in leveraging AI for marketing, sales, and business growth, Sasitharan brings a unique blend of theoretical knowledge and practical expertise to the table. His insights have helped countless professionals and organizations unlock new levels of success in the digital realm.

This immersive course goes beyond theory, offering hands-on exploration of AI-powered content creation, precision audience analysis, ad optimization, and campaign management. Participants will unlock the secrets to driving unparalleled engagement, maximizing ROI, and achieving extraordinary business outcomes through data-driven decision-making.

By the end of this program, you won’t just adapt to the future of digital marketing, you’ll lead it.

Learning Methodology:

Interactive lectures and discussions
Hands-on practice with AI tools
Group activities and case studies
Real-time campaign analysis and strategy building

Certificate Awarded by Convergence Certification and Skills Development (CCSD) Council, Prague.

Outcome

At the end of this program, participants will be able to:

- Understand and apply AI tools for content creation, copywriting, and video production.
- Develop a comprehensive AI-driven social media marketing strategy.
- Measure and optimize campaigns using AI analytics tools.
- Implement targeted audience engagement strategies using AI insights.
- Present a complete social media marketing plan leveraging AI tools.

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No	Topic	Topic Description
1	Day 1	Module 1: Foundations of Social Media Marketing Understanding the fundamentals of social media marketing The evolution of social media algorithms Module 2: AI Tools for Content Creation and Copywriting AI tools for graphic design and video creation AI-powered copywriting for captions and posts Automated content curation and scheduling
2	Day 2	Module 3: Audience Targeting and Engagement Strategies Audience segmentation and behavior prediction Personalized content strategies for different platforms Using chatbots for customer engagement Module 4: AI-Driven Advertising and Campaign Management Ad creation and split testing Dynamic ad optimization Budget management with digital tools
3	Day 3	Module 5: Analytics and Performance Measurement Real-time analytics dashboards Sentiment analysis and audience feedback tracking Case studies on successful campaigns Module 6: Social Media Platform-Specific Strategies Platform strategies for Instagram, Facebook, LinkedIn, TikTok Best practices for posting and engagement
4	Day 4	Module 7: Available AI Tools for Social Media Marketing Emerging AI technologies for marketing Automating customer interactions Ethical considerations in AI usage Module 8: Developing a Data-Driven Marketing Plan Building a comprehensive strategy using AI insights Defining KPIs and success metrics
5	Day 5	Module 9: Practical Implementation and Hands-On Training Hands-on practical exercises with leading AI tools Group collaboration and feedback sessions Module 10: Final Project and Presentation Developing a final social media strategy Group presentations and feedback

Expert

Ts. Sasitharan @ Cikgu Saasiie

Ts. Sasitharan is a results-driven Corporate Trainer and Professional Technologist with extensive expertise in business digitalization, digital marketing, leadership management, and entrepreneurship. With over 16 years of experience spanning education, marketing consultancy, and corporate training, he has been instrumental in empowering professionals and organizations to achieve excellence through tailored learning and development programs. As a HRD Corp Accredited Trainer and NIOSH Certified Trainer, he specializes in designing and delivering impactful training solutions that drive business performance and operational efficiency. His expertise extends across various industries, including education, manpower consulting, retail, and digital transformation. Renowned for his ability to synthesize personnel, management, and operational strategies, Ts. Sasitharan is dedicated to aligning organizational goals with innovation and strategic growth. His commitment to excellence has earned him industry recognition, including being featured in Successful People in Malaysia 2021 (Britishpedia) and being awarded Professional Technologist status by the Malaysian Board of Technologists (MBOT). Areas of Expertise: Business Digitalization & Transformation Digital Marketing & E-Commerce Management Leadership & Strategic Management Sales, Market Validation & Branding Cross-Cultural & International Business Business Process Improvement & Ethics Training & Development Professional Credentials: Doctorate in Business Administration (DBA) (Ongoing) – European International University, France Master of International Business (Distinction) – European International University, France BEng (Hons) Mechanical Engineering (First-Class Honours) – University of Hertfordshire, UK HRD Corp Accredited Trainer (6464) NIOSH Certified Trainer (TTT133293-20) Certified Digital Transformation Professional (ICDL) Certified Digital Marketing Professional Industry Experience: 16+ years as a Private Lecturer & Corporate Trainer11+ years in Digital Marketing, Entrepreneurship & Advertising9+ years as a Corporate Trainer for Business & Digital TransformationMarketing Consultant for manpower companies, universities & retail industries Passionate about empowering individuals and businesses, Ts. Sasitharan is committed to delivering high-impact training that fosters professional growth and business success.