The Science of Measuring Training Effectiveness

The Science of Measuring Training Effectiveness

Introduction

In today’s competitive business landscape, training isn’t just an expense - it’s an investment. But how do you ensure your investment delivers measurable results? How do you prove that your training programs are driving employee performance, boosting productivity, and contributing to organizational success? Welcome to our program, designed to equip you with the tools, frameworks, and strategies to measure the true effectiveness of your training initiatives. From the Kirkpatrick Model to cutting-edge evaluation techniques, you’ll learn how to collect actionable data, analyze outcomes, and demonstrate the ROI of your training programs. Whether you’re a training manager, HR professional, or business leader, this workshop will transform the way you approach training evaluation - ensuring every program delivers real, measurable value.

Outcome

At the end of this program, participants will be able to:

- Master Proven Evaluation Frameworks: Gain a deep understanding of the Kirkpatrick Model, Phillips ROI Model, and other leading frameworks for measuring training effectiveness.
- Design Impactful Metrics: Learn how to identify and track key performance indicators (KPIs) that align with your training goals and organizational objectives.
- Collect and Analyze Data: Develop the skills to gather meaningful data through surveys, assessments, observations, and performance metrics.
- Drive Continuous Improvement: Use evaluation findings to refine training programs, address gaps, and enhance future learning initiatives.
- Demonstrate ROI: Build the ability to communicate the tangible business impact of training to stakeholders, proving its value to the organization.

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No	Topic	Topic Description
1	Module 1: Foundations of Training Evaluation: Why Measure Training Effectiveness?	The importance of evaluating training in today’s competitive business environment. Global trends in training investment and the need for measurable outcomes. Linking training effectiveness to employee engagement, retention, and organizational success.
2	Module 2: Introduction to Training Evaluation Models	Overview of the Kirkpatrick Model: Levels 1 (Reaction) and 2 (Learning). Practical tools for measuring learner satisfaction and knowledge acquisition. Case studies and interactive discussions on aligning training goals with evaluation metrics.
3	Module 3: Measuring Behavior and Results	Evaluating how training impacts on-the-job performance and behavior. Tools for assessment: Self-evaluations, peer feedback, and performance KPIs. Strategies for ensuring learning transfer and sustained behavior change.
4	Module 4: Results	Measuring the tangible business outcomes of training: Productivity, quality, and ROI. Key metrics for evaluating employee retention, customer satisfaction, and morale. Balancing comprehensive evaluation with practical constraints.
5	Module 5: Beyond Kirkpatrick: Exploring Other Evaluation Models	Introduction to the Phillips ROI Model, Kaufman’s Five Levels, and Anderson’s Model. Choosing the right framework for your training goals and organizational needs.
6	Module 6: Best Practices for Measuring Training Effectiveness	Selecting and prioritizing KPIs for maximum impact. Integrating evaluation into the training design process. Turning data into actionable insights for continuous improvement.
7	Final Assessment and Feedback	Participants present their evaluation plans and receive personalized feedback. Group discussions on applying learnings to real-world training challenges.

Expert

Ts Dr. Timothy Law

Dr. Timothy or fondly known as “Coach Tim” have a 36-years track record in Coaching, Training, Learning & Development. Tim graduated in Diploma in Management from the Malaysian Institute of Management (1999), and with an MBA in Organization Behaviour from the University of Newcastle, Australia. Later, Tim obtained his PhD in Organization Learning and Development, University of Newcastle, Australia. His expertise is in Business Strategization & Visioning, Board of Directors and Stakeholder Management as a Panel Coach, Facilitator and Master Trainer for Institute Of Corporate Directors Malaysia ( ICDM), Customer Experience Enhancement Human Resources and Business Management, Blue Ocean Strategy, Strategic Implementation Skills and Professional Workforce Development. Dr.Timothy corporate experiences, where he held Senior Management Portfolios, includes servicing our Nation, past premier Prime Minister, Tun Dr. Mahatir Mohamad and Tan Sri Rafidah Aziz as the General Manager And Assistant Director Of International Trade (Asia Pacific). His quasi- governmental role enables Dr.Timothy to be a “Practitioner” in handling, managing and engaging Board Of Directors, Stakeholders, High Ranking Civil Servants as well as Law Enforcement Agencies effectively, for Government –Link Companies (GLCs) and Institutional Governing Bodies such as Financial Institutions, Malaysia Institute Of Integrity,Malaysia Anti-Corruption Commission (MACC), Ministry of Foreign Affairs and Polis DiRaja Malaysia ( PDRM), as a respected Police Officer in Polis Sukeralawan DiRaja Malaysia (SSPRM). Working as a senior learning facilitator and consulting for various Branded Organizations, Dr. Tim have provided advisory and operations improvement services for clients in Malaysia and across the ASEAN Region as well as international platforms. He have a strong record in designing innovative programs that have contributed to revenue generation, customer satisfaction and employee motivation, in many Malaysian organizations. Dr. Timothy Law is a Certified Advisor And Coach for few Multinational Consulting And Advisory firms in Malaysia and representative in Asia Pacific. He has been an Executive Business Performance Coach both international and global presence various reputable business consulting and advisory such as INSEAD ( Europe and South- East Asia), Deloitte Consulting (Asia-Pacific- Learning & Development) and Persona Consulting ( USA And Australasia) since the 90’s. Master Coach Timothy has contributed his expertise and having a tremendous dynamics track records in various fields focusing on Management Advisor, Business Coaching & Consulting, and Training & Development for over 32 years. With his motto “impact lives through coaching & training”, he is the Founder and Managing Director of TRANSFORMATIONAL INNOVATIVE MAVERICK Sdn.Bhd.(Malaysia & China) Dr. Tim have consulted for, have facilitated, and continue to work on Certification Programs and workshops for the Human Resources Development Corporation (HRD Corp) Malaysia and for various South-East Asian countries as a Master Facilitator & Chief Assessor. He also work with various Learning Academies and Universities in Malaysia, Vietnam, China, Myanmar and Cambodia to introduce new learning technologies and educational opportunities. In 2021, Dr. Timothy was appointed Adjunct Professor by University of Chichester, UK, taking up an Executive Supervisory Role for Professionals embarking on their Post-Graduate and Masters Degree In Management And Leadership across six (6) major cities in China. Coach Dr. Tim is also an ICF (International Coaching Federation) Certified Coach and a member of the Hong Kong Action-Learning Coaching Association since 2012 in championing new coaching and facilitation techniques using multiples languages, namely Cantonese, Mandarin and Bahasa Malaysia. Dr. Tim have facilitated more than 5,000 Certification workshops and speaking engagements for conferences, as well as custom-designed solution-based workshops for companies and government agencies in 15 countries.