GenAI for Food and Beverage: Advancing Sales & Marketing Strategies
Introduction
In today’s rapidly evolving F&B landscape, Generative AI is no longer a futuristic concept—it’s a practical, transformative tool that can revolutionise guest experiences, streamline daily operations, and boost sales and marketing performance.
This two-day, hands-on program is designed specifically for the F&B industry, enabling participants to master AI-powered tools for sales, marketing, menu creation, and guest engagement. Through real-life examples, guided exercises, and interactive demonstrations, participants will learn how to leverage AI to grow their business, enhance productivity, and stay ahead of the competition.
Methodology - This program is highly interactive and practical, featuring:
- Short Lectures & Discussions – to introduce AI concepts and industry applications.
- Hands-On Exercises – where participants create content, campaigns, and automation workflows in real time.
- Live Demonstrations – showcasing AI tools like ChatGPT, Canva AI, and social media automation platforms.
- Industry Case Studies – real-world examples from restaurants, cafés, and catering services.
- Action Planning – helping participants design AI strategies tailored to their own business.
Outcome
By the end of this program, participants will be able to:
- Explain AI concepts & applications in F&B
- Create persuasive AI-generated content
- Design targeted marketing campaigns
- Integrate AI into daily workflows
- Implement automation for guest engagement
- Explain AI concepts & applications in F&B
- Create persuasive AI-generated content
- Design targeted marketing campaigns
- Integrate AI into daily workflows
- Implement automation for guest engagement
Select to design your own content and request for a customized quotation
| No | Topic | Topic Description |
|---|---|---|
| 1 | Understanding AI & Generative AI for F&B |
Discover what AI and Generative AI are, how they work, and how they’re reshaping restaurants, cafés, and catering businesses through smarter marketing, guest engagement, and operational efficiency. |
| 2 | Enhancing Communication with ChatGPT |
Learn to use ChatGPT to craft compelling menu descriptions, persuasive promotional emails, guest responses, and multilingual communications in minutes. |
| 3 | AI‑Powered Marketing Creativity |
Leverage AI to brainstorm fresh campaign ideas, seasonal promotions, and innovative event concepts tailored to your brand and target audience. |
| 4 | Content Creation with AI |
Create eye‑catching visuals, short videos, and social media posts using AI‑powered tools that bring your food and beverage offerings to life. |
| 5 | Mastering AI Prompting |
Develop the art of writing clear, precise prompts to get the most accurate, creative, and brand‑relevant results from AI tools. |
| 6 | AI Integration with Productivity Tools |
Boost productivity by using AI with Microsoft Word, Excel, Gmail, and Google Docs for menu planning, cost analysis, and performance tracking. |
| 7 | Campaign Planning & Report Generation |
Plan marketing campaigns, track results, and generate detailed reports effortlessly using AI‑driven analytics and insights. |
| 8 | Automated Guest Communication |
Set up AI‑powered WhatsApp and Messenger integrations to confirm reservations, answer common questions, and send tailored follow‑up offers. |
| 9 | F&B‑Specific Use Cases |
Explore how F&B businesses are using AI to run loyalty programs, promote special events, upsell premium items, and improve guest retention. |
| 10 | Hands‑On Application |
Put your learning into practice with guided exercises to design an AI‑driven marketing campaign, create content, and set up an automation workflow. |