The Modern Sales & Marketing Playbook: Winning in the Digital Age

The Modern Sales & Marketing Playbook: Winning in the Digital Age

Introduction

The "Modern Sales & Marketing Playbook: Winning in the Digital Age" is a dynamic program designed to help professionals master the intersection of traditional strategies and digital innovation. In today’s fast-evolving marketplace, businesses face challenges like digital transformation, data overload, rising customer expectations, and the integration of AI and automation. This course provides actionable insights to overcome these hurdles, ensuring sustainable growth and a competitive edge in an increasingly digital-first world.

Through interactive workshops, real-world case studies, and hands-on simulations, participants will learn to harness cutting-edge tools, adopt agile methodologies, and implement customer-centric strategies. Ideal for sales and marketing professionals, business leaders, and teams transitioning to digital-driven models, this program equips attendees with the frameworks to optimize ROI, strengthen brand loyalty, and drive revenue growth. Are you ready to transform your approach and lead in the digital age? Join us and redefine success.

Outcome

At the end of this program, participants will be able to:

- Identify and address key market challenges using data-driven insights.
- Develop strategic sales plans integrating AI and digital innovations.
- Execute sustainable product launches and marketing campaigns.
- Foster a customer-centric culture to ensure sustainable success.

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No	Topic	Topic Description
1	Situation Analysis/Market Sentiments	Understanding current Market sentiments S.W.A.T analysis Integrating both traditional & digital research Prioritising your battleground
2	Strategic Sales Planning	Developing a strategic sales plan to maximise revenue generation Identifying and targeting high-potential market segments Utilizing data-driven insights to optimize sales performance
3	Unleashing Sales & Marketing Excellence in the Digital Era	AI-Driven Strategies for Sales and Marketing Excellence Harnessing the potential of digital marketing in driving sales
4	Integrated Sales Call.	Integrating F2F with virtual sales calls Enhancing digital sales calls
5	Mastering Products Launches	The Power of Pilot Launches Guide to Successful Product Trials Fine-Tuning the Trial Launch
6	A Sustainable & Systematic Sales/Trade Collections.	Collection as bloodline of business Towards a sustainable Collection’s best practices Collaboration among stakeholders
7	Developing a Customer-Centric Culture	Building a customer-centric mindset within teams Training and empowering employees Practices for continuous customer feedback and improvement
8	Adaptability and Change Management	Understanding the importance of adaptability in the current environment The 3 R’s of Habit Change: Reminder, Routine, Reward Managing change effectively and leading through transitions
9	Implementation & Measurement of Success.	Strategic Planning: Developing Actionable Plans Performance Metrics: Quantifying and Assessing Progress Sustainability: Maintaining Sustainable Success Next Step Worksheet
10	14 days Post-Training Inner Cycle WA groups with peers & Trainer.	Gain supportive 14-day exclusive access to our Inner Cycle WA group for Trainer/Consultant feedback

Expert

Deric Goh

Deric Goh brings over three decades of seasoned expertise in sales, marketing, and distribution, making him a trusted advisor in the FMCG and food service industries. His career is marked by leadership roles in multinational corporations and KLSE-listed companies, where he has driven strategic business growth, revitalized underperforming operations, and expanded market share. Known for his ability to deliver rapid and measurable results, Deric has successfully turned around struggling businesses, achieving profitability and sustained growth within tight timelines. His hands-on approach and deep industry knowledge make him a valuable asset for organizations seeking transformative solutions. As a Certified Professional Trainer and HRDC-accredited consultant, Deric specializes in designing and implementing high-impact sales and distribution strategies. His training programs are tailored to address real-world challenges, combining practical insights with actionable frameworks to drive immediate improvements. Fluent in English, Malay, and several Chinese dialects, he engages diverse audiences with dynamic, workshop-based learning experiences. Beyond training, Deric serves as a freelance consultant for global knowledge platforms like GLG and Capvision, offering expert guidance on market expansion, competitive positioning, and operational efficiency. Throughout his career, Deric has consistently delivered exceptional outcomes, from reversing quarterly losses for a public listed company to achieving double-digit growth for Fortune 500 firms. His ability to penetrate new markets, optimize sales performance, and develop high-performing teams underscores his reputation as a results-driven strategist. Whether advising multinational corporations or local enterprises, Deric’s blend of analytical rigor and practical execution ensures lasting impact for businesses navigating competitive landscapes.