The AI Sales Edge

Introduction

Most sales teams are working harder, not smarter:

  • Hours spent researching prospects manually
  • Sending outreach messages that get ignored
  • Losing deals to competitors who "just seemed more prepared"
  • Defaulting to discounts because they can't articulate value fast enough.

This workshop fixes that.

In one day, your sales team will learn how to use AI to research prospects in minutes, craft messages that get responses, and handle objections before they derail the deal. This is not a theory session. Participants will use AI tools during the workshop and leave with assets they can deploy the next day.

Core philosophy: The best salespeople don't chase - they attract. They don't discount - they demonstrate value. AI is the multiplier that makes this possible at scale. The workshop applies to both B2B and B2C sales environments, with dedicated segments addressing the nuances of each.

What this workshop IS:

  • Hands-on, practical, immediately usable
  • Focused on the daily reality of salespeople
  • Built around a simple principle: Sell from authority, not desperation

What this workshop is NOT:

  • A soft skills or motivation session
  • A "50 AI tools' overview
  • A technical deep-dive for IT teams

Target Participants:  

  • Frontline Sales Executives and Account Managers
  • Sales Team Leads and Supervisors
  • Business Development Representatives
  • Customer-facing professionals who influence buying decisions
  • Maximum 24 participants (ideal group size: 16–24)

Outcome

By the end of this program, participants will be able to:

- Use AI to research any prospect in under 5 minutes - understand their business, pain points, and likely objections before the first conversation.
- Apply the 4.8 Star Lens to audit how prospects perceive them - and fix credibility gaps in their LinkedIn, WhatsApp, and email presence.
- Craft personalised outreach messages using AI that sound human, not robotic - and get responses.
- Prepare value-based responses to common objections using AI as a sparring partner.
- Understand the difference between B2B and B2C buyer psychology and adjust their AI-assisted approach accordingly.
- Leave with a personal Sales AI Toolkit - prompts, templates, and workflows they can use from Day 1.

Select to design your own content and request for a customized quotation

No Topic Topic Description
1 MODULE 1: The 4.8 Star Audit - Fix Your Credibility Before the First Call

Why buyers decide before the first meeting - and what they're checking;

  • The 4.8 Star Lens: How prospects judge your credibility in 30 seconds (LinkedIn, WhatsApp profile, email signature, response speed)
  • Self-audit: How do YOU score right now?
  • Quick fixes: The 15-minute credibility upgrade
  • Output: Personal 4.8 Star Audit with 3 immediate action items
2 MODULE 2: Know Your Buyer in 5 Minutes

The AI research method that makes you the most prepared person in every meeting;

  • The old way vs. the AI way: From hours of Googling to 5-minute briefings
  • What to research: Company context, buyer role, likely pain points, recent news
  • Live demo: Facilitator researches a prospect suggested by participants - in real-time, from scratch
  • Hands-on: Each participant researches a real prospect using AI
  • B2B Focus: Mapping the decision-making unit - how to research the CEO, Procurement, and Technical buyers differently
  • B2C Focus: Understanding lifestyle triggers and emotional drivers at scale
  • Output: One completed prospect research brief (real prospect from their pipeline)
3 MODULE 3: Crafting Messages That Get Responses

From ignored to inbox hero;

  • Why most sales messages fail (and what AI can fix)
  • The anatomy of a high-response message: Hook →Relevance → Value → CTA
  • Using AI to personalise at scale without sounding robotic
  • Hands-on: Rewrite one of your real outreach messages with AI assistance
  • B2B Focus: Email and LinkedIn outreach that reaches decision-makers
  • B2C Focus: WhatsApp, SMS, and social DM strategies that don't feel spammy
  • Output: One rewritten outreach message (ready to send)
4 MODULE 4: Objection Handling With AI

Prepare for "no" before it happens;

  • The 5 objections every salesperson hears (and why they keep losing to them)
  • Using AI as a sparring partner: Simulate objections and practise responses
  • Value-based responses vs. defensive responses
  • Live practice: Real objections from participants' daily work
  • B2B Focus: Handling price comparisons, budget freezes, and "we'll think about it"
  • B2C Focus: Handling "too expensive," "I'll come back later," and "just looking"
  • Output: Personal objection-handling script (top 3 objections with AI-refined responses)
5 MODULE 5: Your Sales AI Toolkit

Everything you need to keep using AI after today;

  • The 5 prompts every salesperson should save
  • Setting up AI for daily use (phone, desktop, workflow)
  • Common mistakes and how to avoid them
  • What's coming next: AI trends that will affect sales in the next 12 months
  • Output: Sales AI Toolkit (prompts, templates, and quick-reference guide)

Expert

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